People hate pop-up ads on websites.

They also hate videos that auto-play but that’s a topic for another post.

Here’s a recent Tweet I just stumbled upon:

Lee Odden, whom I don’t know, is right. Think about it. If people liked pop-up ads, there wouldn’t be a thriving industry making and selling pop-up blockers.

We know some ads are important and mission-critical:

  • Getting people to sign up for a mailing list is OK
  • Enticing folks to subscribe to a site is OK
  • Seeking contributions and/or subscriptions is OK

But less is more.

If a visitor to a website has to bat away pop-up ads like she’s fighting off mosquitoes, you’re doing it wrong.

Stop the pop-ups or I won’t be back!
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